Back to 1880-1900
When a number of events were coming together ; the country was evolving from a local market economy to mass merchandising, rail systems were being built and color lithography was becoming more affordable. The first rail cars full of oranges were being shipped from Southern California to the East – what a treat during a cold winter’s day. Labels were pasted on every fruit crate and these labels had large images of oranges and orange groves.

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